Automated review collection
Goodword vs Endorsal: an honest Endorsal alternative
Endorsal details read from endorsal.io on 1 September 2026. Goodword is an independent product and is not affiliated with Endorsal.
What Endorsal is
Endorsal automates review collection. It sends the requests for you by email and SMS, chases them, collects the response, and displays the result through widgets, a Wall of Love and FOMO popups.
Its pricing is unusual in that three meters run at once: how many contacts you hold, how many monthly visitors your site gets, and how many video testimonials you have collected.
Endorsal details below were read from endorsal.io/pricing on 1 September 2026.
Who it is for. Local and service businesses with a customer list, where the hard part is remembering to ask rather than designing the widget.
Endorsal pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0/mo | 100 contacts, 1,000 monthly visitors, 1 property, 50 emails/mo, 10 SMS/mo, no video testimonials |
| Starter | $29/mo annual, $39/mo monthly | 500 to 10,000 contacts, 2,500 to 50,000 visitors, 10 to 40 video testimonials at 480p, ReviewHQ, FOMO popups |
| Professional | $59/mo annual, $79/mo monthly | 25 to 55 video testimonials at 1080p, Wall of Love, review marketing, video downloads, custom domains, 3 properties |
| Advanced | from $262/mo annual, $349/mo monthly | 25,000+ contacts, 500,000+ visitors, unlimited video at 4K, 5 properties |
| Enterprise | Custom | 1M+ monthly visitors or 75k+ contacts |
Three separate meters can each trigger an upgrade: contacts, monthly visitors and video count. Video quality is also a paid ladder, from 480p on Starter to 1080p on Professional to 4K on Advanced. The free plan excludes video entirely. A 14-day trial is offered.
Goodword vs Endorsal, feature by feature
| Endorsal | Goodword | |
|---|---|---|
| Core job | Automate review requests by email and SMS, then display them | Collect testimonials via a link, with email automation on Pro and Agency |
| Email automation | Yes, core to the product | 500/mo on Pro, 2,500/mo on Agency |
| SMS automation | Yes, core to the product | No |
| Free plan video | None | Unlimited by link, none hosted |
| Meters that trigger an upgrade | Contacts, monthly visitors, video count | None |
| Free plan traffic limit | 1,000 monthly visitors | No traffic limit |
| Entry paid price | $29/mo annual, $39/mo monthly | £29/mo, live |
| Video quality | 480p, then 1080p, then 4K by plan | Whatever your video host serves |
| Wall of Love | Professional plan and above | Free plan |
| FOMO popups | Yes | No |
| Review schema | Unknown | Free plan, on every widget and wall |
| Export your data | Unknown | JSON and CSV, free, one click |
| Best for | Businesses that need the asking automated | Businesses that will send the link themselves |
Only claims that can be checked appear in this table. Where a value could not be established from a public page it says Unknown rather than a guess.
Where Goodword is different
Goodword does one job: collect written testimonials through a shared link, curate them, and put them on your website as a fast embed. The difference is not the feature list, it is what gets counted. Nothing does. There is no testimonial cap, no widget-view allowance, no per-space charge, and the review structured data that helps those quotes earn search visibility is on the free plan rather than behind an upgrade.
It is also deliberately small. The list below of what Goodword cannot do is not a roadmap apology, it is the reason the product is cheap and fast.
Pros and cons
Endorsal: strengths
- SMS request automation, on top of email, which Goodword does not offer.
- FOMO popups and ReviewHQ give you more than a wall.
- Multiple properties on higher plans suit multi-location businesses.
- 14-day trial with no card.
Endorsal: limitations
- Three meters running at once makes the cost hard to forecast.
- Charging by monthly visitors means growing traffic pushes you up a tier.
- Video is excluded from the free plan entirely, and video quality is paywalled in three steps.
- The Wall of Love requires the $59/mo Professional plan.
Goodword: strengths
- Nothing is metered: not contacts, not visitors, not testimonials.
- The wall and the widgets are on the free plan.
- Review schema free.
- Free complete export.
Goodword: limitations
- No SMS automation, only email.
- No FOMO popups.
- No video capture.
- New product with no track record.
The limitations listed for Endorsal are drawn from its own published plan structure, not from customer reviews, and are not presented as complaints from users.
Verdict: which one should you pick
| If this is you | Pick | Why |
|---|---|---|
| You need SMS chasing specifically | Endorsal | Goodword's automation is email only. |
| You want a wall on a free plan | Goodword | Endorsal puts the Wall of Love on the $59/mo tier. |
| Your site traffic is growing | Goodword | Endorsal meters monthly visitors. Goodword does not. |
| You need multi-location review collection | Endorsal | Properties and SMS chasing are built for exactly that. |
Frequently asked questions
- Is Endorsal worth it?
- If SMS chasing or multi-location properties matter to you, yes, those are not things Goodword offers at any price. If email chasing alone would do the job, Goodword's Pro plan does that too at a flat £29/mo with no contact or visitor metering.
- What is the best Endorsal alternative?
- Trustmary or Senja if you want request automation plus more display options, Goodword if email automation is enough and you want it unmetered by contacts or traffic.
- Is Goodword a good Endorsal alternative?
- For email chasing and the display side, yes. Goodword has no SMS sending and no FOMO popups, so it cannot fully replace Endorsal's automation.
- What is cheaper, Endorsal or Goodword?
- Goodword. Endorsal's free plan excludes video and caps traffic at 1,000 monthly visitors, and its Wall of Love needs the $59/mo plan.
- What is the difference between Endorsal and Goodword?
- Endorsal automates the request by email and SMS and meters your contacts and traffic. Goodword automates by email only, on Pro and Agency, and meters nothing else.
Ten minutes will settle it
Create a space, send yourself the collection link, submit a testimonial and paste the embed into a page. If it does not suit you, Endorsal is a good product and this page has tried to say honestly where it is the better one.