Reviews, surveys and feedback platform
Goodword vs Trustmary: an honest Trustmary alternative
Trustmary details read from trustmary.com on 2 September 2026. Goodword is an independent product and is not affiliated with Trustmary.
What Trustmary is
Trustmary is the most enterprise-shaped product in this comparison. Alongside testimonial collection and widgets it runs surveys, NPS, lead-generation forms, conversion experiments and native CRM integrations, and it sells them as separately-priced modules.
Its pricing is also the most unusual in the category: the primary meter is monthly widget views, meaning the number of times your social proof is seen on your own website.
Trustmary details below were read from trustmary.com/pricing on 2 September 2026.
Who it is for. Mid-market companies running a real customer-feedback programme, with a CRM to integrate and a team to run it.
Trustmary pricing
| Plan | Price | Includes |
|---|---|---|
| Solo | Free | 5 monthly survey responses, 200 monthly widget views, import reviews, add reviews to website, review page |
| Build your plan | from $26/mo | 10 monthly survey responses, 5,000 monthly widget views, auto-import reviews, Schema.org review markup |
| Starter | $203/mo | 10 responses, 5,000 views, 3 review connections, custom surveys, analytics, premium support |
| Business | $463/mo | 50 responses, 25,000 views, 10 review connections, lead generation, whitelabel, premium integrations |
Add-ons are priced on top and stack: Whitelabel +$19/mo, Custom surveys +$10/mo, Review translations +$10/mo, Lead generation forms +$29/mo, Experiments +$29/mo, Analytics +$59/mo, Premium integrations +$98/mo, Premium support +$98/mo, AI visibility profile page +$197/mo, plus a $990 one-off onboarding package. Schema.org review markup sits above the free Solo tier.
Goodword vs Trustmary, feature by feature
| Trustmary | Goodword | |
|---|---|---|
| Core job | Reviews, surveys, NPS, lead generation and experiments | Collect testimonials, embed widgets, publish a wall |
| Primary meter | Monthly widget views | Nothing is metered |
| Free plan widget views | 200 per month | Unlimited |
| Free plan survey responses | 5 per month | Not applicable, no survey product |
| Review schema | Above the free tier | Free plan, on every widget and wall |
| Whitelabel / remove branding | +$19/mo add-on | Included in Pro at $29/mo planned, never sold separately |
| Surveys and NPS | Yes, core to the product | No |
| CRM integrations | HubSpot and Pipedrive, +$98/mo add-on | No |
| A/B testing | +$29/mo add-on | No |
| Pricing predictability | Plan price plus up to ten separate add-ons | Two plans, nothing sold separately |
| Export your data | Unknown | JSON and CSV, free, one click |
| Best for | Mid-market feedback programmes with a CRM | Landing-page owners who want social proof on the page |
Only claims that can be checked appear in this table. Where a value could not be established from a public page it says Unknown rather than a guess.
Where Goodword is different
Goodword does one job: collect written testimonials through a shared link, curate them, and put them on your website as a fast embed. The difference is not the feature list, it is what gets counted. Nothing does. There is no testimonial cap, no widget-view allowance, no per-space charge, and the review structured data that helps those quotes earn search visibility is on the free plan rather than behind an upgrade.
It is also deliberately small. The list below of what Goodword cannot do is not a roadmap apology, it is the reason the product is cheap and fast.
Pros and cons
Trustmary: strengths
- Real survey and NPS machinery, not a testimonial form pretending to be one.
- Native HubSpot and Pipedrive integrations.
- Built-in conversion experiments and analytics for teams that will actually run them.
- A genuinely free entry tier for very low-traffic sites.
Trustmary: limitations
- Metering by widget views means a traffic spike can throttle the social proof on your own site. 200 views a month on free is roughly one busy afternoon.
- The add-on model makes the real monthly cost hard to predict, and removing branding is a separate $19/mo line.
- Schema.org review markup, cheap to emit, sits above the free tier.
- $203/mo and $463/mo tiers put it in a different budget class from the rest of this comparison.
Goodword: strengths
- No view metering at all, so more traffic never costs more.
- Two plans, no add-on ladder, nothing sold separately.
- Review schema on the free plan.
- Free complete export.
Goodword: limitations
- No surveys, no NPS, no lead-generation forms.
- No CRM integrations.
- No A/B testing or conversion analytics.
- New product with no track record and no enterprise support.
The limitations listed for Trustmary are drawn from its own published plan structure, not from customer reviews, and are not presented as complaints from users.
Verdict: which one should you pick
| If this is you | Pick | Why |
|---|---|---|
| You run surveys and NPS as well as testimonials | Trustmary | Goodword has no survey product and will not pretend to. |
| You need HubSpot or Pipedrive integration | Trustmary | Goodword has no CRM connectors. |
| Your site gets meaningful traffic | Goodword | Widget-view metering charges you for your marketing working. Goodword does not count views. |
| You want a predictable monthly bill | Goodword | Two plans with nothing sold separately, against a base price plus up to ten add-ons. |
| You are a solo founder or a small team | Goodword | Trustmary's $203 and $463 tiers are built for a different size of company. |
Frequently asked questions
- Is Trustmary worth it?
- For a mid-market company running a structured feedback programme with a CRM, yes. For a solo founder who wants quotes on a landing page, it is considerably more platform than the job needs.
- What are Trustmary widget views?
- Trustmary counts each time a widget loads on your website against a monthly allowance: 200 on the free Solo plan, 5,000 on the mid plans and 25,000 on Business. Goodword has no equivalent counter.
- What is the best Trustmary alternative?
- Senja or Shapo for a simpler review and widget tool, Goodword if you want unmetered widgets and predictable pricing, and a dedicated survey platform if surveys were the reason you were looking at Trustmary.
- Is Goodword a good Trustmary alternative?
- For the testimonial and widget half, yes, and it removes the view meter. For surveys, NPS, CRM sync and experiments, no.
- What is cheaper, Trustmary or Goodword?
- Goodword, by a wide margin at every tier, though the two products are not the same size. Compare like with like: Trustmary's testimonial widget half against all of Goodword.
Ten minutes will settle it
Create a space, send yourself the collection link, submit a testimonial and paste the embed into a page. If it does not suit you, Trustmary is a good product and this page has tried to say honestly where it is the better one.