Where to paste it

WordPress

A Custom HTML block. No plugin, no theme editing, no FTP.

1. 1Open the page or post where you want the wall to appear, in the block editor.
2. 2Click the + to add a block and search for Custom HTML.
3. 3Paste both lines from your Widget tab into the block.
4. 4Update the page. The wall appears where the block sits.

In the Classic editor, switch from Visual to the Text tab before pasting, or WordPress strips the script tag. If your host runs a security plugin that filters scripts, allow goodword.site.

Their documentation: WordPress: Custom HTML block

Shopify

A Custom Liquid section in the theme editor. No code files touched.

1. 1In your Shopify admin go to Online Store, then Themes, then Customize.
2. 2Pick the page you want, then click Add section.
3. 3Choose Custom Liquid.
4. 4Paste both lines from your Widget tab into the Custom Liquid box, then Save.

Custom Liquid is the safe route because it survives theme updates. Editing theme.liquid directly also works, but your changes are lost the next time the theme is updated.

Their documentation: Shopify: editing theme code

Squarespace

A Code block, on a plan that allows JavaScript.

1. 1Edit the page and add a block where you want the wall.
2. 2Choose Code from the block menu.
3. 3Paste both lines from your Widget tab, and make sure Display Source is unticked.
4. 4Save the page.

Squarespace only allows JavaScript in code blocks on Core, Plus, Advanced, Business and Commerce plans. On the Personal plan the block accepts HTML but will not run the script, so the wall will not appear. That is a Squarespace restriction and there is no way around it from our side.

Their documentation: Squarespace: code blocks

Webflow

An Embed element, dropped straight into the canvas.

1. 1Open the page in the Designer.
2. 2Drag an Embed element to where you want the wall.
3. 3Paste both lines from your Widget tab into the code editor and save.
4. 4Publish the site. The embed does not render inside the Designer, only on the published page.

The wall will look empty in the Designer preview. That is expected: Webflow does not execute custom embeds until the site is published.

Wix

An Embed HTML element, with one real trade-off.

1. 1In the editor click Add, then Embed, then Embed HTML.
2. 2Choose Code, and paste both lines from your Widget tab.
3. 3Drag the box to the size you want, then publish.

Wix puts embedded code inside an iframe. The wall will display, but two things change: you have to size the box by hand because it cannot grow to fit the testimonials, and the review structured data will not count towards your own page in search, because search engines attribute it to the iframe rather than to you. If review stars in Google are why you are here, Wix is the one platform where this will not do that.

Their documentation: Wix: embedding custom code

Framer

An Embed component.

1. 1Add an Embed component to the page.
2. 2Choose HTML rather than URL.
3. 3Paste both lines from your Widget tab.
4. 4Publish. As with Webflow, it only runs on the published site.

Ghost

An HTML card.

1. 1Edit the post or page.
2. 2Press / and choose HTML.
3. 3Paste both lines from your Widget tab.
4. 4Publish or update.

A plain HTML site

Paste it where you want it. Nothing else to do.

1. 1Open the .html file in any editor.
2. 2Paste both lines from your Widget tab where the wall should appear.
3. 3Save and upload.

This also covers Astro, Eleventy, Hugo, Jekyll, and anything else that outputs plain HTML. React, Vue and Svelte need the script tag added once in your index.html or layout, with the div placed in the component.