Pricing
We do not charge you for holding your own customers’ words, and we do not charge you for the markup that helps search engines read them. We charge for work Goodword does on your behalf.
Free gives you the wall. Pro gets you the testimonials.
Free
For everyone, indefinitely.
$0forever
Somewhere to keep testimonials and somewhere to show them. You do the asking.
- Unlimited testimonials
- Unlimited collection forms
- Unlimited spaces
- Unlimited widgets and walls
- Unlimited widget views
- Review and AggregateRating schema
- Four widget layouts, light and dark
- Paste import from text or CSV
- JSON and CSV export
- A small "Collected with Goodword" line sits under the widget.
Pro
Not live yetFor a business that wants the asking done for it.
$29/mo
Billed monthly.
Goodword chases the testimonials, so you stop meaning to and never doing it.
- Everything in Free
- 500 invitations and reminders a monthplanned
- Remove the Goodword lineplanned
- Custom domain for walls and formsplanned
- REST API and webhooksplanned
- 3 team seatsplanned
Payments are not connected, so this cannot be bought and nothing is gated behind it. Everything marked Planned is unbuilt. We would rather show you the intended plan than pretend it already ships.
Agency
Not live yetFor people running this on behalf of clients.
$99/mo
Billed monthly.
Every client gets their own branded space, and none of them ever see our name.
- Everything in Pro
- 2,500 invitations and reminders a monthplanned
- Unlimited client workspaces with per-client brandingplanned
- Full white-label, including the collection formplanned
- 10 team seatsplanned
- Per-client reportingplanned
- Priority supportplanned
Payments are not connected, so this cannot be bought and nothing is gated behind it. Everything marked Planned is unbuilt. We would rather show you the intended plan than pretend it already ships.
What is in each plan
| Feature | Free$0 | Pro$29/mo | Agency$99/mo |
|---|---|---|---|
| Testimonials kept | Unlimited | Unlimited | Unlimited |
| Collection forms | Unlimited | Unlimited | Unlimited |
| Widgets and walls | Unlimited | Unlimited | Unlimited |
| Widget views | Unlimited | Unlimited | Unlimited |
| Review schema for search engines | Yes | Yes | Yes |
| JSON and CSV export | Yes | Yes | Yes |
| Invitations sent for you | None | 500/mo | 2,500/mo |
| Goodword line removed | — | Yes | Yes |
| Custom domain | — | Yes | Yes |
| REST API and webhooks | — | Yes | Yes |
| Team seats | 1 | 3 | 10 |
| Client workspaces | — | — | Unlimited |
| Full white-label | — | — | Yes |
| Priority support | — | — | Yes |
| Best for | Anyone with a landing page and a handful of happy customers | A SaaS, consultancy or shop with a customer list and no time to chase it | Agencies and freelancers managing social proof across many client sites |
Two things we will never put behind the paywall
- The number of testimonials you keep.A cap charges you for succeeding at the exact thing the product is for. Every competitor in our comparison set caps the free tier somewhere between 10 and 15.
- The review structured data.It costs us nothing per customer to emit, so charging for it would be a tactic rather than a cost. It is on the free plan and it will stay there.
What we do charge for is the opposite: sending email on your behalf, running a custom domain, and workspaces for people managing many clients. Those cost real money to run, which is a defensible reason to bill for them.
How the free plans compare
Read from each vendor’s own pricing page on 1-2 September 2026. Prices and limits change, so check theirs before you decide anything.
| Tool | Free plan | Entry paid | Main meter |
|---|---|---|---|
| Goodword | Unlimited testimonials, forms, widgets, walls and views | $29/mo planned | Nothing is metered |
| Senja | 15 testimonials, 1 form | $29/mo | Testimonial count, branding, projects |
| Testimonial.to | 10 text, 2 video, 1 Space | $25/mo | Video count and Spaces |
| Famewall | 10 testimonials, 1 wall | $12/mo | Testimonials, walls, video and audio counts |
| Shapo | 10 testimonials | $29/mo | Testimonial count and imports |
| Trustmary | 5 survey responses, 200 widget views | From $26/mo | Widget views and add-ons |
| Endorsal | 100 contacts, 1,000 visitors, no video | $29/mo annual | Contacts, visitors and video count |
| Shoutout.io | None | $199 one-time | Not metered |
We are not the cheapest and do not claim to be. Famewall is $12/mo and Shoutout.io is $199 once, and both are better value if price is your only criterion. Our free plan is the most generous in the set, and our paid plan is priced at the category norm. Each comparison page says plainly where the other tool wins: Testimonial.to for video, Famewall for audio, Shapo for review imports.
Pricing questions
- What is the catch with the free plan?
- A small "Collected with Goodword" line under the widget, and you send the collection link yourself. Everything else, including unlimited testimonials, unlimited widget views and the review structured data, is free and stays free.
- What am I actually paying for on Pro?
- The asking. Free gives you somewhere to put testimonials; Pro chases them for you with automated email invitations and reminders, which is the step almost every business skips. It also removes our branding, adds a custom domain, an API and team seats. It is $29 a month.
- Why not just cap the free plan like everyone else?
- Because a cap punishes the customer for succeeding at the thing the product is for. Senja stops at 15 testimonials, Testimonial.to at 10 text and 2 video, Famewall and Shapo at 10. We would rather charge for work we do on your behalf, which costs us money to run, than for holding words your customers wrote about you.
- Why is the review schema free when other tools charge for it?
- Because emitting JSON-LD costs a vendor nothing per customer. Charging for it is a pricing decision, not cost recovery. Senja lists rich snippets on its $59/mo Pro plan and Trustmary places Schema.org markup above its free tier, both read from their own pricing pages on 1-2 September 2026.
- Do you charge per widget view?
- No, and we never will. Trustmary meters monthly widget views at 200 on its free Solo plan and 5,000 on its mid plans. Our widget is about 3.5KB gzipped and cached at the edge, so serving it is cheap enough that metering it would be a sales tactic rather than a cost.
- Can I pay you today?
- No. Billing is not connected yet, so Pro and Agency are published intentions rather than purchasable products, and the features marked Planned below do not exist yet. Everything that does exist is free right now. This page will change the moment that changes.
- What happens to my testimonials if I stop paying?
- Nothing is deleted and nothing is hidden. You drop back to Free, which means our small line returns to the widget. Your testimonials keep working. You can also export everything as JSON or CSV in one click, on any plan, free.
9 things included free, and no card at any point.